Ellie Taylor: Elliementary

Ellie Taylor seems to be doing things backwards. She's already carved out a B-list TV career over the last few years in Show Me The Funny and as the host of Snog Marry Avoid? but has now started hitchhiking up to the Fringe to establish herself as a standup. Perhaps real reward does lie within live performance? She revisits the same venue, in almost the same timeslot, with practically identical material as in 2013. Only this time, she’s taking on a full hour instead of 30 minutes.

Pirouetting through her material with girl-next-door glances and near-perfect pacing, Taylor embodies the chatty zeitgeist of the Facebook generation – tortured as it often is. Much of her set repackages last year's jokes on her unglamorous modelling career, living with the parents and the strains of long-distance relationships. Thankfully though, she also engages in pressing issues surrounding body image, the social institution of marriage and sexual equality (though her act is far from the earnestly political comedy of Josie Long or Bridget Christie).

It’s clear that Taylor has adjusted to life behind the camera with this nimble, trimmed and effortless routine. Her box-small venue (sweltering, but equipped with DIY fans) sees punters queuing up way before the house opens, so she's unlikely to need the PR. That said, it’s relatively benign, moderate comedy with only a hint of political edginess. She is bright, sharp-eyed and direct, and one hopes that she will return next year with even heftier social commentary.